While your content strategy is the road map, your well-executed content plan is the road that takes you there. Planning great content is important, but it isn't easy. In this article, we examine the challenges of creating content and suggest seven content planning tools to help. Why Planning Your Content Matters Having a formal process for content marketing planning is utilized by world-leading marketing agencies and brands. In addition to the obvious advantage of staying organized, a content plan has several benefits. Benefits of a content plan A content plan allows you to document how you are aligning your content