Should marketing and sales go to couples' counseling?
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Dennis Fois Dennis Fois
3 min read
Should marketing and sales go to couples' counseling?

A survey and report we recently conducted in partnership with revenue marketing automation platform, Outfunnel, shows that marketing and sales teams who play well together can likely see up to a 70% growth in revenue, year over year. It's not a new tale, but we were curious as to how the relationship between the two fares, in small- to midsize businesses, today - especially after such a tumultuous 2020. We've all heard about the many shelter-in-place related breakup stories, divorces, new romances, rekindlings; it was a rough and erratic year for love. Similarly, this exploration of sales and marketing couplings revealed some Venus-versus-Mars discord - as well as some harmony - across the board, and the relationship's effects on revenue.

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