Enterprises planning large transformations around their omnichannel commerce solutions are faced with a wide array of different technologies. A new trend toward composable commerce means that buyers are confronted with a confusing lineup of systems including DAM, PLM, ERP, CMS, eCommerce, and more. All of these technologies can play an important role in building a cutting-edge commerce solution, but where should you start? For many brands and retailers, the answer lies within a Product Information Management (PIM) solution.