Associated with
Seema Shah
1 min read
Instacart Turns to Offer-Driven Messaging
Instacart's sales soared in 2020 due to the pandemic, but it now faces increased competition as it prepares for its IPO. The company has shifted its messaging from convenience and safety to value and saving. This report analyzes Instacart's marketing strategy and ad spend, providing insights before its IPO pricing in September.
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