In today's environment, hoteliers are challenged by the many communication options available to them. Communication channels such as Instagram, Facebook, and others offer the opportunity to be highly visible and top of mind. But in order to be visible, you have to be visible. How do you do this? Focus on marketing and strategically leverage the various online channels that your target audience is likely engaging with.

For today's hotels and conference centers, the brand website serves as the hub for much of the interaction with both current and prospective clients. Driving traffic to those websites, then, becomes an important focus of their efforts.