During the 2021 Agency Summit, Christopher Penn gave an insightful talk about how agencies can deliver reports to their clients and tangibly demonstrate the value of their social media marketing activity. Christopher Penn is an authority on analytics, digital marketing, and marketing technology. On top of being a top 100 digital marketer, successful entrepreneur, best-selling author of over two dozen marketing books, and a prolific keynote speaker, he's also known for his thought-leadership and development of four key industry fields: Google analytics adoption Data-driven marketing and PR Modern email marketing AI and machine learning in marketing Below are the key