Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their favorite brands and products with their networks to cultivate a community of brand advocates. In light of the growing social commerce trend, I had the opportunity to connect with James Lovelace, Vice President at Soreto, to get an expert's opinion on the critical importance of optimizing social commerce as a part of a diversified partner portfolio. Read on to gain insight into James' perspective.