Similarweb's CPG expert, Alisha Kapur, recently analyzed Amazon's top candy brands based on year-over-year (YoY) unit sales growth. Tony's Chocolonely, came in first, growing an impressive 817% YoY. To uncover what's fueling this mouthful-of-a-brand's success, we'll pull insights from Shopper Intelligence, our eCommerce intelligence tool. We'll also share lessons from this mission-driven confectionary brand so that other CPG brands can improve their digital performance.