Are you treating social listening like glorified brand monitoring? You're missing a massive opportunity. Most brands think social listening means tracking mentions and hashtags, but they're barely scratching the surface of what's possible.

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While you're counting brand mentions, your smartest competitors are mining social conversations for product ideas, competitive intelligence, and customer insights that directly drive revenue. The conversations happening right now on social media contain a goldmine of business intelligence - from unmet customer needs to competitor weaknesses to emerging market trends - but most brands don't know how to extract that value.

That's exactly what today's guest, Brooke Sellas, is here to help with. Brooke is the CEO and Founder of B Squared Media, an award-winning social media agency specializing in social listening and customer experience. With over 15 years of experience, she's helped major brands like Michelin, Mastercard, and Coldwell Banker turn social conversations into revenue drivers. Named one of LinkedIn's Top 10 Rising Stars in Marketing and recognized as a Top 100 CMA Influencer & Strategist, Brooke is the author of "Conversations that Connect" and has revolutionized how brands approach social listening as a strategic business tool rather than just a monitoring exercise.