In this article you'll learn...
1. What are the goals of my blog?
2. How do I structure my blog?
3. Should I incorporate the blog to my website?
4. Which design should I choose for my blog?
5. How often will I publish material?
6. Do I have an editorial calendar for the next 2 months?
7. How do I promote my blog?
8. What am I going to measure?
9. Have I defined the roles to manage the corporate blog?
10. Have I checked all the rules?