After our hugely popular round table on ICP we're bringing this hot topic online so more of you can join the discussion. Join us for our webinar on "ICP in Action: Real-World Tactics to Define and Reach Your Sweet Spot" with 3 experts in this space and plenty of time for discussion, Q&A and debate on the 28th May at 1pm.  
In their 2025 benchmarks report, Ebsta found that only 18% of pipeline was in the ICP.  Why is this the case? What do you do about it?  Our 3 panelists below will be sharing stories and experiences on this and we'll be discussing a number of techniques for significantly improving both your company's focus on ICP and your sales velocity. 
Ben Miller - Growth Advisor
Florence Broderick - CRO at General Index
Mark Walker - Co-Founder and CEO at RevvedUp