Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:

Her routines and rhythm's running 100+ person marketing org at Talend
Running digital marketing at Salesforce
The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital)
The two funnel approach to marketing -- generating demand in SMB and Enterprise segments
Why marketing should own pipeline