Uruguay-based agency WildFi collaborates with clients from a variety of industries across 10+ global markets. With clients in the highly competitive higher education vertical keeping up with the competition requires efficient and effective ad spend across paid search and paid social. For NUC University, the largest for-profit private university in Puerto Rico, the WildFi team needed to strike the right balance between increasing conversion volume and lowering cost per acquisition (CPA). WildFi needed a solution to help its team streamline campaign optimizations at scale and improve cost efficiencies.