Kyle Lacy, CMO of Lessonly, joins us via Zoom from Indianapolis, Ind. to talk marketing/sales alignment, customer experience, leadership during COVID-19, and golden llamas.

Kyle brings over 12 years of experience in marketing strategy and digital operations and is obsessed with how technology influences and changes human behavior. Additionally, Kyle has written three books: Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies.

This interview delves into:

The importance of storytelling in marketing and branding
A unified approach to sales and marketing
Differentiating your company in some way outside of your product's features
The power of customer experience
Lessonly's approach to COVID-19 challenges
The mentality of a successful CMO