On this episode of The Marketer's Journey, I interview Heidi Bullock, CMO at Tealium. Throughout her career, Heidi has garnered extensive experience building and scaling high-performance marketing teams. She knows the immense importance of understanding your customer data and taking advantage of it, and on today's episode we discuss: how to utilize this data to create better experiences for our customers, embracing change whether in our business or in our careers, and how to be a marketing leader that provides vision, excitement and a point of view.