What Influencers Wish Brands Knew: Inside B2B Partnerships with Goldie Chan
Associated with
Mike Allton Mike Allton
Goldie Chan Goldie Chan
What Influencers Wish Brands Knew: Inside B2B Partnerships with Goldie Chan

Think B2B influencers are only in it for the money? Think again.

In this eye-opening episode of Partnership Unpacked, host Mike Allton sits down with top influencer Goldie Chan to unravel the mysteries of B2B influencer partnerships.

Learn the key factors that motivate influencers to work with brands and how you can tailor your approach for a winning collaboration. Spoiler alert: It's not just about the money.