When you begin working through the process of product categorization, it's important to remember what your main focus when categorizing products is; that is the ultimate goal in adding categorization should make it easier for your customers to find and subsequently buy your products.

When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making a purchase.

But how can you help your product show up when a customer searches for it? In addition to updating your product title and preparing your product listing to meet all of the channel's requirements, a merchant should also categorize their products correctly according to the channel's requirements.