What is a Distribution Channel? Definition and Guide
3 min read
What is a Distribution Channel? Definition and Guide

What is a Distribution Channel?
A distribution channel is the network used to get a product from the manufacturer or creator to the end user. In other words, how the customer gets their product after purchase. Distribution channels can be direct and indirect.
When a distribution channel is "direct," the manufacturer is selling directly to the end user without a middleman. When the distribution channel is "indirect," the product changes hands several times before reaching the ultimate...

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