Pay-per-click (PPC) budget management isn't the sexiest of topics, but it's a crucial aspect of any marketer's ad campaign. You can't just dive into Google Ads and blindly bid - unless you want to see your precious budget go down the drain with little results.

But with some smart competitor research and regular check-ins on your PPC efforts, you can quickly begin understanding where to invest your PPC budget to gain the best ROI.

There's a lot of different strategies out there for estimating daily budgets, but here are the top three most important steps to help you get a better sense of what you should be spending on ads in digital marketing: