Today's business landscape demands a digital strategy from every business, no matter the industry. That fact motivates about 89% of enterprises to implement or plan to implement a digital strategy.

The remaining 11%? The competition will sweep them under the rug. Speaking of competition, how do you weigh your digital strategy against your competitors?

Let's go over the basics of digital benchmarking, why your business needs it, and what key metrics you should be looking at.