In this episode of The Customer Engagement Lab, we talk about how to create B2B content that doesn't suck. Our guest is Margot Mazur, Principal Marketing Manager, Strategic Partnerships at HubSpot.

We discuss:
1. The alternative to simple, broad, and boring
2. What Patrick has learned since turning 29
3. The most creative marketing outreach Margot has ever seen
4. What beats creative videos when doing B2B marketing