In 2012, G2's founders asked themselves why it was easier to find an unbiased review on a $100 hotel room, than a $100,000 piece of software! G2 was created as the 'Trip Advisor' of the software world. To date, more than 1 million reviews have been written on G2.com and the website generates over 3 million hits on a monthly basis. G2 is, without a doubt, the go-to location to review B2B software.