Snowflake is a cloud-based data warehousing company. They work with data management, data integration, and BI partners to easily bring together data and enable all users to perform cutting-edge analytics.

Daniel and his team realized they had broad target accounts with little to no customization on the messaging sent to each account. More specifically, they wanted a tool to enable ABM, personalize outreach for AEs and BDRs, and allow the marketing team to control the content journey and see the effectiveness of their content.

"Uberflip checked off all these boxes, it was the perfect tool to align with our other ABM tools," said Day. The Snowflake team uses Terminus to granularly target specific accounts, specific groups within each account, and most importantly key decision makers within each group. They use Engagio to help measure each account's engagement with email, landing pages, videos, webinars, trade shows, etc. "And now, with Uberflip, we are able to scale tailored content experiences to each prospect, and help continue conversations," said Day.

Snowflake has seen a massive increase in engagement, conversions, and click-through rates. With a combination of Terminus, and Sigstr to drive prospects to Uberflip Streams, they were able to engage 100% of their 1200 target accounts.