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Will Whitham
Andrea Linehan
Posted Jan 28, 2022
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3 min read
CMO Diaries | Only 5% of your market are ready to buy - what do you do? | Andrea Linehan
Only 5% of B2B buyers are ready to buy. The other 95% might not be ready for months, or even years. Andrea Linehan shares why and how the 5:95 ratio isn't something to be afraid of, it's something to embrace.
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