How Hyatt is Personalizing the Guest Experience with GenAI
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28 min read
How Hyatt is Personalizing the Guest Experience with GenAI

Rooshana Purnyn, Director of Data Architecture and Platform Engineering at Hyatt, discusses the potential of Generative AI in the hospitality sector, and how Hyatt is integrating AI to enhance guest experiences in their 1300 properties worldwide. She also emphasizes the need for balancing technology with human interaction, and fostering a culture of continuous learning within her team.

Key Takeaways:
- How AI is used to understand, anticipate, and enhance the unique needs and travel habits of each guest.
- How Hyatt leverages AI to deliver seamless, highly personalized guest experiences across its 1,300 worldwide properties.
- The critical role of robust data architecture and pipeline design in supporting hospitality analytics.
- How a culture of innovation and a growth mindset drive the recruitment and development of Hyatt's teams.

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