Trade shows are an exciting and creative way to generate new leads for your B2B company. You have the ability to meet thousands of new prospects that would have never heard of your company otherwise. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. However, if your company does not attract qualified leads, it can be a huge waste of time, money, and resources. To avoid this frustration, you can use trade show giveaways to increase the amount of qualified leads you generate. Before we go over the 5 best trade show giveaways to increase leads, we need to go over a few trade show basics you need to consider.