Why your email marketing needs better diversity
Posted Apr 19, 2023 8 min read
Why your email marketing needs better diversity

The diversity and size of our population are growing. Gen Z, who already account for roughly 40% of global consumers and have a spending power of $143 billion, are more racially and ethnically diverse than any previous generation. And similar to millennials, they are highly passionate about fighting social injustice and inequality. As the world becomes more diverse, and our youngest generations are leading the way, we want to help brands bring better diversity into their email marketing. Here are 5 ways to do just that.

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