How do you assess business success? Let's say Nike just dropped a new running sneaker and sales skyrocket this quarter. Successful, right? But what if Adidas also launched its own running sneaker at around the same time, outperforming Nike in sales. Would you still consider Nike's sneaker a success? The truth is you won't be able to measure the success of any brand, your own included, without comparing it to industry averages and competitors. In other words, you need to see how good you are against the rest. Enter benchmarking data.