Consistent branding isn't just a nice-to-have, it's how you build trust across every touchpoint.

In this episode of Straight to Voicemail, Rachel Elsts-Downey taps Matt Lyman, VP of Marketing at Flosum. He zooms in on why brand consistency isn't just about design or tone, it's about building trust. If you're struggling to keep your message clear across a growing org, this conversation is your playbook.

You'll learn:

How consistent brand messaging builds trust across teams and with your audience
Why clear documentation and shared strategy are key to staying aligned
A simple shift in mindset that makes cross-functional collaboration actually work