There's No Such Thing as Free Shipping: How to Choose the Right Shipping Pricing Strategy
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 Kristina Lopienski Kristina Lopienski
Posted Jul 26, 2021 6 min read
There's No Such Thing as Free Shipping: How to Choose the Right Shipping Pricing Strategy

Online retailers must find the right pricing strategy for their business and decide whether they will offer the illusion of free shipping to customers.

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