Good small businesses listen to the concerns, suggestions, and demands of their customers. But the best small businesses take that feedback and implement essential changes to meet the needs of their customers. This is where customer surveys come in.

While it may seem easy to ask customers how they feel about your business, how can you record, organize and analyze their responses? What about the responses you get from face-to-face interactions? Are those customers being completely honest with you, or are they avoiding critical comments to spare your feelings?

The process of gathering customer feedback can be simplified by sending a survey. Asking a variety of questions will help you better understand your customers and what they want to get out of your products and services. A survey can provide a wealth of data you can use to improve the way your small business runs.

This blog post will guide you through the process of creating a survey, from setting a goal to creating a plan of action based on the findings.