For more than three decades I've been reading marketing resumes- tens of thousands of them. Many are excellent, many need to be totally re-written, and many are mediocre.

Many are mediocre because those candidates think their resume is actually better than it is. No surprise there because, after all, we're talking about marketers. They are expert at marketing products and services so they should be pretty good at marketing themselves, right? Not necessarily. Marketing your own self requires a different mindset, and sometimes it is difficult for marketers to make that switch.