The Peak-End Rule of Sales
Associated with
Andy Paul Andy Paul
Daniel Kahneman Daniel Kahneman
Posted Nov 29, 2021 3 min read
The Peak-End Rule of Sales

The Peak-End Rule of Sales will transform how you visualize your selling process. In sales we increasingly acknowledge the importance of the buying experience as a key factor in a buyer's decision about which seller to choose. Daniel Kahneman, the Nobel Prize winning economist, developed the Peak-End Rule (based on his research into how people [...]

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