Voxpop: Does the Cannes Lions Festival still matter?
10 min read
Voxpop: Does the Cannes Lions Festival still matter?

Despite a disappointing show from the UK at this year's Cannes Lions, brands and marketers were still very visible at the festival. However, with a new round of questions around its extravagance and relevance in the face of more purpose-driven marketing, The Drum asked some of the attendees whether Cannes still matters to them:

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