Indeed, research from Adobe Digital Insights, which uses Adobe Analytics to analyze over 24 billion video starts and over 6.6 billion hours of video content viewed online across OTT, desktop and mobile phone platforms, has uncovered some interesting behavioral patterns when it comes to video consumption in the U.S. The analysis, coupled with a complementary survey of 1,043 U.S. adults conducted in July, points to the following five trends for marketers to watch.