Relevant and engaging hotel videos are proven ways to reach potential guests. In fact, Google discovered that 56% of people traveling on business, and 35% of those on pleasure trips, interacted at some point with hospitality-related videos. Read on to discover how videos drive direct bookings, and learn must-know hotel video tips to help you create engaging content that converts.

Video matters, especially in the hotel business where visuals (the view, the amenities, the furnishings) have a powerful impact on the guest experience. Videos are the perfect medium to show, rather than tell, what makes your property spectacular. They also help your hotel: