Posted Jan 19, 2022
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5 min read
What Is Creative Consistency and Why It Matters
Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It's time for marketing organizations to start thinking critically about their campaigns if they want to move the needle. The challenge is how to maintain consistency at scale. Teams are working harder [...]
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