Pay-Per-Click Brand Advertising - To Bid Or Not To Bid? | dotdigital blog
Posted May 3, 2011 5 min read
Pay-Per-Click Brand Advertising - To Bid Or Not To Bid? | dotdigital blog

One question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I

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