With the release earlier today of the Advertising Association/WARC Expenditure Report, forecasting a 16.7 per cent reduction in UK ad spen this year, we asked the industry for reaction to its contents...
Chris Hogg, managing director EMEA, Lotame: "Advertisers that push ahead with ad spend in the next few months will be at a competitive advantage post-pandemic. Lower programmatic CPMs, less competition from brands who are not advertising and more consumers online presents an opportunity to gain market share growth now and be in a strong position for the upturn." "This is a good time to learn about and build a panoramic view of the customer, test creative messages and optimise data enrichment strategies. With more people at...