In discussions with brands and their channel marketing teams, it's common to find multiple applications deployed to aid channel partners' marketing endeavors. Each application may serve a specific purpose, such as partner email marketing, social syndication, content access, or co-brandable assets. However, managing numerous disparate systems often leads to some being neglected or underutilized by both the brand and its partners. Without up-to-date information, these applications lose their effectiveness, despite initial good intentions.