Challenging capital markets-like the one we're in-are a call to revisit product roadmaps, analyze their profitability, and gauge their effectiveness. We've seen how gross margin is an effective tool in measuring profitability.
But if gross margin is a metric for profit, where does SaaS contribution fit in? And what does it mean for a successful business? At its core, a proper SaaS contribution margin can unearth the efficacy of your product. It shows the product's maturity and the efficiency of its go-to-market strategy.