Associated with
Dipanjan Chatterjee
Posted Feb 7, 2024
•
7 min read
Consumer Spending 2024: What It Means For Your Brand
After the growth of 2023, the economy is ready to cool off. 2024 is a year of "slow and low" and brands will have to work extra hard to win and retain consumers. In our new report, US Consumer Spending Outlook, 2024, I make sense of this economic outlook for marketers, brand strategists, and growth leaders. We advise all walks of B2C marketing executives to:
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