LTV/CAC Ratio: What Is a Good LTV to CAC Ratio and How to Improve Yours
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Macy Storm Macy Storm
Posted Nov 8, 2021 8 min read
LTV/CAC Ratio: What Is a Good LTV to CAC Ratio and How to Improve Yours

The process of obtaining new leads and turning them into conversions requires investing in marketing for your business. After putting in the effort to deliver a tailored experience, you feel delighted to have those leads convert. But sometimes, the cost to convert those leads can be greater than they're worth.

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