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Associated with
Fleur Sohtz
Posted Sep 27, 2022
•
5 min read
Team CFO and CMO: Maximizing Data to Weather Downturns
US GDP has contracted two quarters in a row and, whatever you call it, the current downturn is causing jitters. When economic times are tough, budget cuts follow, and my marketing colleagues know as well as I do that our budgets can seem like low-hanging fruit for firms looking to reduce spend.
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