Arrow left
Employee Advocacy / Oktopost / Podcast Episodes
TechTarget's VP Sales on Why Intent Data has Become a Dirty Word
Associated with
Rich Stone Rich Stone
Jennifer Gutman Jennifer Gutman
Posted Nov 28, 2021 • 3 min read
TechTarget's VP Sales on Why Intent Data has Become a Dirty Word
Oktopost Oktopost

Rich Stone, VP of Sales at TechTarget reveals why intent data is a dirty word for sales & marketing teams despite all the good it brings to organizations.

Other content from Oktopost
Explore all
How UpSlide turned their advocates into industry thought leaders using
Case Study
How UpSlide turned their advocates into industry thought leaders using
How employee advocacy increased engagement by 394% with Oktopost
Case Study
How employee advocacy increased engagement by 394% with Oktopost
7 Essential Demand Generation Metrics for a Trackable Funnel
Article
7 Essential Demand Generation Metrics for a Trackable Funnel
5 AI Sales Tools That Are Transforming Revenue Teams in 2024
Article
5 AI Sales Tools That Are Transforming Revenue Teams in 2024
Featured by Salesforce
The Ninth Edition State of Marketing Report
Featured
eBook
The Ninth Edition State of Marketing Report
Salesforce Claimed Salesforce