Strong sales and marketing alignment is a cornerstone of high-performing companies, where collaboration extends from leadership into the technology used by both teams. This alignment leads to 24% faster revenue growth and a 38% higher sales win rate compared to misaligned peers. However, achieving this alignment is challenging; one-third (35%) of marketers cite ineffective communication between sales and marketing as their top issue.

A common source of misalignment is the lack of visibility into the role of phone calls and text messages in the customer experience. Marketing teams drive calls from new leads, while sales reps handle these calls, but without call tracking insights, there is a significant blindspot. To address this, companies need integrated sales and marketing data and technology.

CallRail's integration addresses this need by bringing call and text insights from marketing into HubSpot, sales and marketing's single source of truth. Now, the updated integration brings new enhancements, adding more value for marketing and sales teams, who can access even more analytics to improve the customer experience and optimize the sales process. Let's take a look at what's new.