How to Align Sales and Marketing on Strategy
Posted Sep 25, 2023 9 min read
How to Align Sales and Marketing on Strategy

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Enough of that! Let's talk about how to align sales and marketing on a common strategy. We'll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes.

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