What's in it for the Advocate? The Customer Marketing Dilemma
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Will Robins Will Robins
Posted Jan 5, 2018 11 min read
What's in it for the Advocate? The Customer Marketing Dilemma

It is the Customer Marketer who has the greatest insight into what the customer wants it to say. And it is up to her or him to balance these two. That's one of the biggest reasons we believe Customer Success should "own" Customer Marketing.

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