The end of the year (EOY) opens up many opportunities and challenges for fundraisers. It's a perfect time to focus on reaching your donation goals. In fact, 30% of annual giving happens in December, with 10% of the year's donations coming in during the final three days. As an SMS marketing industry leader for over 15 years, Tatango provides purpose-built tools to help you get the most out of your fundraising efforts. Working with Tatango and learning from your EOY fundraising hurdles will help you prepare to succeed next year. Here are three straightforward ways to improve your EOY campaign for 2023: