Send Frequency 2021: Exploring Messaging's Impact on App Usage,...
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Brendan O'Connor Brendan O'Connor
13 min read
Send Frequency 2021: Exploring Messaging's Impact on App Usage,...

Send frequency matters. As anybody who's ever received a dozen emails from a single brand in a single day knows, the difference between the right number of messages and too many (or too few, for that matter) can be the difference between the success and failure of your marketing campaigns.

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